Jaguar Land Rover, a luxury automobile manufacturing arm of Tata Motors, has announced plans to become carbon neutral across its supply chain, products, and operations by 2039.

As a part of its Reimagine plan, the company will reposition and redesign Jaguar as an all-electric brand by 2025 and develop six pure-electric variants of its Land Rover luxury sport utility vehicles (SUVs).

Electric vehicles will account for 60% of Land Rover sales and 100% for Jaguar sales by 2030. The company will launch its first all-electric Land Rover model in 2024.

Future Jaguar models will be built exclusively on pure electric architecture, the company said.

Jaguar Land Rover will invest in developing clean fuel-cell technology-powered electric vehicles, and prototypes will be on roads of the United Kingdom during the upcoming year. It will also invest £2.5 billion (~$3.48 billion) annually in electrification technologies and to develop connected service, data-centric technologies that enhance its ecosystem.

“To realize its vision of modern luxury mobility, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practices in next-generation technology, data, and software development leadership,” the company said.

Chandrasekaran, Chairman of Tata Sons, Tata Motors, and Jaguar Land Rover, said, “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group.”

Conventional polluting fossil fuel-based automobile companies are going to great lengths to reduced or neutralize their carbon footprint.

Audi, another luxury automobile manufacturer and China’s state-owned automobile company FAW plan to launch a joint venture to produce electric vehicles in China. Germany-based automobile manufacturer Volkswagen also announced plans to invest €15 billion (~$ 17.53 billion) in China’s electric mobility segment by the end of 2024.

Earlier this month, General Motors unveiled plans to become carbon neutral in its global products and operations by 2040. It also committed to setting science-based targets to achieve carbon neutrality.

Indian automobile manufacturer Mahindra & Mahindra and Israel-based REE Automotive are collaborating to produce commercial electric vehicles for the global market.

 In March 2020, Jaguar Land Rover entered into a partnership with Tata Power for end-to-end electric vehicle charging solutions in India.

Image credit: Jaguar Land Rover